Manufacturer-owned museums & collections

KTM's brand experience museum at the company's headquarters in Mattighofen, showcasing the manufacturer's motorcycle history, off-road and motorsport racing heritage, and current model range.

The D'Ieteren Group's corporate heritage collection, displaying around 100 vehicles across 2,300 square meters covering the coachbuilding era and the group's import history of Volkswagen Group brands.

Volkswagen's historic vehicle collection at its Anchieta plant in São Bernardo do Campo, São Paulo, viewable via a scheduled Thursday factory-tour program reopened and expanded in August 2025.

A 31,800-square-metre museum being built inside FAW's original factory grounds in Changchun, converted from a 1953 tool-and-die workshop, and scheduled to open to the public on 14 July 2026. Planned themed halls will display about 150 historic vehicles and over a thousand artifacts tracing FAW's 70-plus year history, including the Hongqi marque.

Opened on 26 March 2025 on the historic site of the former Second Automobile Works in Shiyan, Hubei, this is the first comprehensive automotive-industry museum in central China. Its roughly 21,000-square-metre space displays more than 2,000 artifacts across four galleries tracing Dongfeng's history from truck maker to global automaker.

Located within Sinotruk's factory complex in Jinan, this manufacturer museum displays historic heavy trucks such as the JN150, JN160, JN252, and licensed Steyr 91, alongside modern Sinotruk Howo trucks.

Official museum of Škoda Auto in Mladá Boleslav tracing the brand's history from Laurin & Klement (1895) to the present, one of only four automakers worldwide with an unbroken production history since the 1890s.

Located next to the Valmet Automotive factory, this is considered Finland's leading automobile museum and the home of the Finnish automotive industry. It holds roughly 100 cars including Finland's first domestically built car and the country's largest Saab collection, plus mopeds, motorcycles and two aircraft.

Citroën's manufacturer heritage collection of roughly 370 vehicles, formerly housed at a 6,500 m² site adjacent to the Aulnay-sous-Bois plant, was permanently closed to visitors on 30 June 2024 after the land was reclaimed for redevelopment.

This foundation preserves the heritage of Lyon-based truck, bus and industrial-vehicle manufacturer Berliet (founded 1899, later absorbed into Renault Véhicules Industriels). Its Conservatoire, a 7,200 m² building in Le Montellier (Ain), holds around 280 restored vehicles spanning 30 marques from 1886 to today.

L'Aventure Michelin in Clermont-Ferrand is Michelin's corporate museum tracing the history of the tire manufacturer and its impact on mobility and motorsport since 1889. The 2,000 m² scenographic exhibit covers pneumatic tire invention, transportation history, and the Bibendum mascot.

Located in Sochaux beside the Peugeot factory, this museum traces the 200-year industrial history of the Peugeot family enterprise, from tools, bicycles and sewing machines to automobiles. It displays over 100 vehicles spanning the marque's history.

Renault's heritage vehicle collection of over 700 cars is currently stored within the Flins factory and is not open to the public. Renault has announced an 11,500 m² public museum, working name 'Les Collections', to open at Flins-sur-Seine by around 2027.

A manufacturer-owned vehicle collection housed at the former Karmann headquarters in Osnabrück, Lower Saxony, documenting the history of coachbuilder Wilhelm Karmann and its collaboration with Volkswagen. It comprises over 100 vehicles, prototypes, design studies and cutaway models, including the Karmann Ghia, Beetle Cabriolet, Scirocco, Corrado and the VW XL1.

Opel Classic is Opel's manufacturer-owned heritage vehicle collection, housed in a hall (Hall K6) on the secured Opel factory grounds in Rüsselsheim am Main. It preserves several hundred vehicles spanning more than 160 years of company history, from the 1899 Opel Patent-Motorwagen and the 'Laubfrosch' to postwar touring/rally cars, concept studies, and modern production vehicles.

An Opel-operated 'experience park' on the factory grounds in Rüsselsheim, Hesse, opened May 1999, combining a factory tour with interactive exhibits, driving simulators and a showcase of current, concept and historic Opel models.

A factory museum operated by VEB Automobilwerk Eisenach (AWE), opened October 1967 in an exhibition pavilion on Wartburgallee in Eisenach, displaying vehicles tied to Eisenach's automobile-manufacturing history centered on the Wartburg marque.

The factory museum of Westfalia-Werke in Wiedenbrück (Rheda-Wiedenbrück), exhibiting mainly vehicles and items the company manufactured or converted - trailers, motorhomes/campers, vintage cars and special vehicles - alongside carriages, farm equipment and other company memorabilia.

Corporate heritage exhibition of ZF Friedrichshafen AG on the ground floor of the company's ZF Forum headquarters building, covering over 100 years of drivetrain technology (gearboxes, steering, axles) as used in cars, trucks and racing vehicles.

Manufacturer-run showroom of Rába Automotive Holding displaying the company's truck, bus and off-road/military vehicle heritage dating to 1896.

A corporate heritage museum operated by the Mahindra Group at Mahindra Towers in Mumbai, tracing the company's history from its roots assembling Willys Jeeps, alongside interactive exhibits such as a Formula E simulator.

Southeast Asia's first large-scale multi-mode transportation museum, opened in March 2014 on a 3.8-hectare site on the slopes of Mount Panderman, housing more than 500 exhibits including vintage and classic cars organized into themed zones.

PT Astra International's corporate heritage museum at its Sunter head-office complex in Jakarta, presenting the company's history and product lines, including early engines and vehicles, via multimedia exhibits with free admission on weekdays.

Lamborghini's company museum at the Sant'Agata Bolognese factory, opened in 2001 and substantially renovated and expanded in June 2016. Displays historic and current models including the 350 GT, Miura, Countach, and Sesto Elemento, plus a driving simulator.

Housed in the 1907 Art Nouveau extension of Fiat's original Corso Dante workshops in Turin, displaying the Fiat 3 1/2 HP (the company's first production car), the 1923 Eldridge "Mefistofele" land-speed car, and early Fiat trucks and tractors.

A roughly 15,000 sqm Stellantis-operated heritage collection inside the former Officina 81 building of Turin's Mirafiori industrial complex, holding over 300 historic Fiat, Lancia, Abarth, and Alfa Romeo vehicles. Since 2026 it has also displayed the ASI-owned Bertone Collection of 66 Bertone-designed concept and production cars.

A free public showroom of current Maserati models inside the company's historic Modena production plant, alongside a separate reservation-required factory tour. There is no standalone historical "Maserati Museum"; historic Maserati race and road cars are instead held at the independent Panini Motor Museum.

Museum dedicated to the life of Enzo Ferrari, combining his father's original house and workshop with a modern ~6,000 sqm gallery designed by Future Systems, opened March 10, 2012. Exhibits include period Ferrari, Alfa Romeo, and Maserati race and road cars.

Company museum at Ducati's Borgo Panigale headquarters in Bologna, opened in 1998 and renovated in 2016, covering the marque's history from 1926 to the present through road and race motorcycles.

Official Ferrari company museum located near the factory in Maranello, opened in 1990 as "Galleria Ferrari" and expanded in 2004; operated directly by Ferrari since 1995. Displays historic road cars and Formula 1 championship-winning race cars alongside rotating special exhibitions.

Moto Guzzi's factory museum on Lake Como, tracing the marque's motorcycle history since the company's founding in 1921 through racing bikes and prototypes.

Located in the historic Benelli factory building in Pesaro, displaying around 150 Benelli and MotoBi motorcycles from the 1920s to modern production. Since 2021 it has also temporarily hosted the ASI-owned Morbidelli Collection of 71 pre-1945 historic motorcycles.

Piaggio's company museum in Pontedera, opened in March 2000 in the former tooling workshop of the Piaggio industrial complex, tracing the history of Piaggio, Vespa, and Gilera (acquired by Piaggio in 1969).

Alfa Romeo's company museum in Arese, reopened in 2015 as "La Macchina del Tempo" after a multi-year closure. Displays roughly 70 vehicles spanning from the 1910 24 HP, the marque's first Portello-built car, to current models and racing cars.

Museum and working atelier of Pagani Automobili, founded in 1998 by Horacio Pagani, displaying the Zonda and Huayra hypercar families adjacent to the production atelier.

Hino Motors' free corporate museum in Hachioji showcases the history of Hino trucks and buses through vehicle displays, historic engines, and models, including the Hino Contessa passenger car; individual visits are free and do not require reservation.

Located within the Mobility Resort Motegi complex, this museum displays around 150 Honda motorcycles, cars, power products, and racing machines charting the company's history from its founding to the present. It reopened in March 2024 after a full renovation.

Opened in April 2024 at Suzuka Circuit Park to mark Honda's 60th anniversary in Formula One, this gallery displays historic Honda racing cars and engines, including the 1965 RA272 and championship-winning McLaren-Honda and Williams-Honda machines.

Isuzu's corporate museum in Fujisawa showcases the company's history in trucks, buses, and diesel engines through vehicle displays and interactive exhibits; admission Tuesday through Friday requires advance online booking.

Located alongside the Kobe Maritime Museum, this Kawasaki Heavy Industries corporate museum displays the company's motorcycles and personal watercraft alongside its shipbuilding, rail, and aerospace heritage.

Mazda's museum at its Hiroshima head office traces the company's history from its origins as a cork manufacturer through rotary-engine development and motorsport success, including the Le Mans-winning 787B; visits are by guided tour only, booked online in advance.

Toyota's large showroom and classic-car exhibition complex in Tokyo's Odaiba district, which included the "History Garage" collection of vintage vehicles, permanently closed on December 31, 2021, and the site was demolished in 2022.

Housed in the guest hall of Nissan's Yokohama Plant, this museum displays 28 engines that marked significant milestones in Nissan's engineering history, paired with a tour of the adjacent engine-production lines; visits require advance reservation and are unavailable on weekends.

Nissan's free public gallery on the ground floor of its Global Headquarters in Yokohama displays 20 to 30 current, concept, and heritage vehicles, including classic Datsun and Skyline GT-R models alongside its electric-vehicle lineup.

Nissan's official vehicle archive in Zama, Kanagawa, preserves roughly 400 historic Nissan and Datsun cars, prototypes, and race cars, and is open to the public only through scheduled guided tours booked in advance.

Located at Subaru's Yajima Plant, this visitor center introduces the company's brand philosophy, engineering, and manufacturing process and displays historic and current Subaru vehicles; visits require advance reservation as part of a plant tour.

Suzuki's corporate museum in Hamamatsu, known in Japanese as Suzuki Rekishikan, presents the company's evolution from a loom manufacturer into a maker of automobiles, motorcycles, and outboard motors through interactive displays; admission is free but requires advance reservation.

Located in Nagoya on the former site of Sakichi Toyoda's textile business, this museum documents the parallel development of the Toyota Group's automatic loom technology and Toyota Motor Corporation's automobile manufacturing, with working-machinery demonstrations.

Toyota's corporate showroom and museum in Toyota City introduces the company's history, products, and manufacturing philosophy, and serves as the starting point for guided tours of the adjacent Toyota Motor plant.

Yamaha Motor's corporate showroom in Iwata traces the company's history and technology across motorcycles, marine engines, and other mobility products, displaying models from its first motorcycle to current superbikes; admission is free with no reservation required.

Factory and showroom of Bufori, a boutique manufacturer of handcrafted luxury automobiles that relocated from Sydney, Australia to Kepong, Kuala Lumpur in the late 1990s. Group factory tours show hand-fabrication of car bodies and upholstery.

Malaysia's national automotive history museum, opened in March 2004 at the Sepang International Circuit, with two floors covering the country's transport history and national automotive industry including Proton, Perodua, and Modenas.

Housed in a former brewery building, the DAF Museum traces the history of Van Doorne's Automobiel Fabriek through more than 100 vehicles including cars, prototypes, trucks, buses, and military vehicles.

A privately owned museum billed as the first dedicated Toyota car museum in Southeast Asia, opened in late 2022, housing roughly 50 restored Toyota vehicles on rotating display spanning the 1960s to the modern era.

A historic jeepney manufacturing plant founded in 1953 by Leonardo Sarao, historically the largest jeepney maker in the Philippines, building vehicles derived from surplus WWII US military jeeps. Still an active assembly plant that welcomes visitors by arrangement.

A planned museum near the Renault-Dacia plant in Mioveni intended to showcase 58 Dacia models in an 11,000 m² purpose-built structure, first announced around 2014.

An approximately 80 m² museum dedicated to the history of Ford's interwar Bucharest assembly plant (operational 1936-1948), being built inside the restored historic 'Hala Ford' as part of the One Gallery mixed-use redevelopment by developer One United Properties.

Official museum of the AvtoVAZ automobile plant tracing the history of Zhiguli and Lada production cars, from the first models to modern vehicles, alongside unique prototypes and concept cars built on Lada platforms.

Official museum of the GAZ automobile plant, tracing the history of the Volga, Chaika and GAZ trucks alongside the company's manufacturing heritage.

Announced in 2024 as Porsche's first regional Experience Centre in Southeast Asia, planned to include themed exhibitions with rotating historic cars from the Porsche Museum archive in Stuttgart, a handling track, and dining facilities, targeted to open in 2027.

Collection preserving the heritage of Industrija motornih vozil (IMV) Novo mesto, the former Dolenjska vehicle and caravan manufacturer, run by the IMV Friends Club with support from the Dolenjski Museum, Technical Museum of Slovenia, Revoz, Adria Mobil and TPV.

A Volkswagen-branded heritage museum and expo centre adjacent to the Volkswagen South Africa assembly plant, showcasing VW's South African history since 1946 alongside factory tours.

Hyundai Motorstudio Busan occupies the former F1963 Kiswire wire-rope factory in Suyeong-gu and combines Hyundai design exhibitions with a library, workshop space, and restaurant. It opened in 2016 under the theme 'Design to Live By.'

Hyundai Motorstudio Goyang is a brand experience space operated by Hyundai Motor Company inside the KINTEX exhibition complex, showcasing current production and concept vehicles alongside design and mobility exhibits. It opened in 2018 as one of Hyundai's flagship domestic Motorstudio venues.

Hyundai Motorstudio Hanam is a Hyundai-operated design and mobility exhibition space located on the first floor of the Starfield Hanam shopping mall. It displays current Hyundai models, concept vehicles, and design-themed exhibits that rotate periodically.

Hyundai Motorstudio Seoul in Apgujeong is Hyundai's flagship brand experience center, reopened in September 2025 after a full renovation spanning five floors, including an auto-themed library and a floor dedicated to the Hyundai N performance brand.

Located inside Hyundai Motor Group's Namyang R&D Center in Hwaseong, this internal museum opened in 2007 and displays roughly 20 historic Hyundai and Kia vehicles with around 190 more held in storage.

Kia360 is Kia's flagship brand experience center in Apgujeong, Seoul, built around a 360-degree track-shaped layout with zones for brand and design storytelling, EV experiences, and a Kia User & Heritage Zone that digitally recreates the brand's history.

Located at Renault Korea's Busan assembly plant, this factory gallery opened as the Renault Samsung Culture Center in 2001 and was renamed in 2006. It displays cutaway SM7/QM5 vehicle and engine models plus historic Renault Samsung/Renault Korea production cars.

SEAT's historic vehicle collection, housed in Nave A122 at the company's Zona Franca plant in Barcelona, holds roughly 300 vehicles including historic production cars, competition cars and prototypes.

Museum in the Innovatum district of Trollhättan covering the full history of Saab automobiles from the first prototype to the final production models. Collection totals roughly 120-140 cars, with about 70 normally on display.

Scania's own heritage vehicle museum in Södertälje covering the history of Vabis, Scania and Scania-Vabis, with historic and modern trucks, buses, and rail-related exhibits.

Museum devoted to the industrial history of Tidaholm, including surviving vehicles built by Tidaholms Bruk (which produced around 1,000 vehicles, mainly trucks, between 1903 and 1934) plus the Vulcan match factory history.

Volvo's industrial heritage museum at the Volvo Powertrain/engine plant in Skövde, tracing Volvo's industrial development and Swedish industrialization from the mid-1800s, including production and prototype engines.

Volvo Cars' and Volvo Group's joint brand experience centre and museum, opened April 2024 as successor to the former Volvo Museum in Arendal (closed December 2023). Displays Volvo's automotive, truck, bus, construction and marine/industrial engine history from 1927 to present, blended with interactive digital exhibits.

The classic-car museum and archive of the Emil Frey automotive group, housed in a former textile factory in Safenwil. Around 50-60 vintage and classic cars from the group's collection are on permanent display over 1,500 square metres.

A company museum in Dintikon run by Oskar Setz AG, documenting the history of the firm's commercial vehicles and related trade activity.

Taiwan's only publicly accessible automobile assembly plant tour, operated by Yulon Motor at its Sanyi Township factory, which has built vehicles since 1953. Individual visitors can walk in without a reservation to view the manufacturing process, while groups of 20 or more must book in advance.

Manufacturer-affiliated museum in Bursa tracing the history of Anatolian horse-drawn carriages alongside classic automobiles and vehicles produced by Tofas/Fiat.

Bentley Motors' visitor centre at its Crewe factory, offering paid guided tours of CW1 House and the adjoining Lineage heritage exhibition, showcasing important pre-1945 Bentleys and motorsport trophies.

The world's largest collection of historic British cars, with over 400 vehicles on display spanning Austin, Morris, MG, Jaguar, Land Rover, Rover, Triumph, Mini and more, plus a Collections Centre housing an additional ~250 reserve vehicles including prototypes and concept cars.

Interactive museum telling the story of British car manufacturing from 1922 to the present through more than 130 British-built cars, plus 'Drive Dad's Car' — the UK's largest classic car driving experience with over 60 drivable classics on-site.

The world's largest dedicated classic-car restoration facility for Jaguar and Land Rover, with 54 workshop bays and a private collection of over 260 historic vehicles including prototypes, concept cars, movie cars and the first Land Rover and Range Rover.

Headquarters and factory of McLaren Racing/McLaren Automotive, featuring a boulevard display of historic McLaren Formula 1 and road cars; not open for casual walk-in visits.

Mercedes-Benz-owned visitor attraction on the former Brooklands site displaying over 100 historic and current Mercedes-Benz and Mercedes-AMG cars across three floors, with on-site driving experiences on handling circuits and an off-road course.

BMW Group factory tour and visitor centre with a small exhibition on the history of the Mini, followed by a guided walk through the live production lines where new MINIs are assembled.

Visitor centre at Morgan's historic Malvern factory featuring the Archive Room museum with over a century of company artefacts, documents and audio-visual displays, alongside guided factory tours showing the hand-built construction of Morgan cars.

Royal Collection Trust attraction at the working stables of the Royal Family, displaying the monarch's state cars - including Bentley and Rolls-Royce Phantom limousines - alongside ceremonial carriages such as the Gold State Coach.

A royal vehicle collection housed in the former coach houses and stable block of Sandringham House, displaying around 20 vehicles that have belonged to the British Royal Family, from a 1900 Daimler to state limousines.

Manchester's science and industry museum, whose Revolution Manchester gallery covers the city's early motor-manufacturing era and displays one of the earliest surviving Rolls-Royce motorcars.

Guided 90-minute tours of Triumph Motorcycles' working factory, tracing the brand's history and showing the production line where current models are built.

Vauxhall's own heritage collection of more than 50 historic Vauxhall cars and some Bedford commercial vehicles, historically open to the public only one day a year with other visits arranged through Vauxhall car clubs.

Indoor automotive-themed attraction ("Six Flags AutoWorld") that opened July 4, 1984 in downtown Flint.

BMW's manufacturer-owned visitor center and museum adjacent to its Spartanburg-area (Greer) manufacturing plant, showcasing BMW brand history and vehicles.

Traces five generations of Dahl Automotive's Ford dealership history since 1911, with about 20-25 antique/classic cars and trucks organized by decade.

A 38,000 sq ft facility near Elkader tracing the history of earthmoving equipment from the 1880s-1940s, focused primarily on the evolution of the Caterpillar Company.

Community-run virtual archive documenting GM's Norwood Assembly plant in a Cincinnati suburb, which built Chevrolets, Camaros, Novas, and Firebirds from 1923-1987.

Historic winter estates and museum of Thomas Edison and Henry Ford in Fort Myers, FL, whose museum wing displays several of Ford's and Edison's early automobiles, with a dedicated automotive tour available.

Birthplace of the Ford Model T, built starting in 1904; the oldest purpose-built auto factory building open to the public and a National Historic Landmark, museum since 2001.

Preserves the history of the Four Wheel Drive Auto Company and Seagrave fire apparatus, both born in Clintonville, with 90+ vehicles (nearly 70 on display).